Gotta stop procrastinating and make some solid plans!
2-3 weeks leading up to the trip+ the trip itself!
Thinking about plans or activities that can be filled between the Statue of Liberty and MoMa.Looking for experiences “near me”.
Open to ideas.
37% of travelers in the U.S. think about vacation planning once a month; 17% think about it at least once a week.
While all stages are crucial leading up to the trip, there are missing opportunities in how people discover and decide on the destination and what to do once arrived.
Booking process is the moments where people give out the big bucks. Most of companies have relatively comprehensive systems to meet their expectations and intent.
Planning on multiple potential trips. Ability to explore ideas and compare ideas. The goal is to finalize a flexible plan.
Liam is 30, a sale manager at Walmart. Mary is 28, a song writor. They are planning on a 5 years anniversary trip. At the same time, they are also considering a trip to a frind’s wedding outside of the country. On top of that, they are very flexible and open to any plan changes as they research.
Travelers are not always people who go on international, long distance, multicultural trips. In general, people who are spatially moving can all be travelers. That includes VFR (visit friends and relatives) travelers, day trip, or even a same-city exploration.
Local residents who can offer unique experiences as well as operating brands and local pre-existing establishments can all be “hosts” that organize experiences.
Through a much more indirect way, we can deliver hosts’ knowledge on local experiences to the users unobtrusively. Meanwhile, a local guidebook can be created with collective effort that benefits everyone in the game.
Hosts are a part of the journey. They have emotions and memories too. By using Unique, they can make content that inspire and influence guests’ decision making.
Hosts have the option to create a station, similar to a brand or a channel. At a time when everyone can be great content creators, hosts can really own their products and express freely.
Travelers have different motivations and behaviors and of course different intentions at different stages. Right information should always be accessible at right moments.
If you are not traveling alone, discovering and planning with the person you are traveling with is very important. We are all in the same boat, or car, or plane...
Video media will only get more popular in our culture. Take advantages of people’s past experiences and memories and show that to the new travelers.
Finding and booking cool experiences is not the end. Being able to assist travelers while they are on their journey is equally crucial.